Language: English
The PANalytical name stands for a company and a brand. PANalytical as the analytical X-ray company is an organization that is driven by people and develops new businesses. On the other hand, the PANalytical brand functions as an important marketing tool to reach our customers in providing products and services.
We take good care of our brand. It is very important for our visibility and value in today’s marketplace. Consistency and clarity support customer understanding of our products and services. PANalytical’s corporate identity is maintained and advanced by the management board of the company.
The Brand Personality section explains more about what our brand stands for. Further, we explain the background to our corporate identity and demonstrate it in a range of applications.
